When we started building our Instagram accounts, we found lots of high-level articles with general to-do lists, but nothing that taught you the principles behind Instagram strategy and guided you through creating your own unique Instagram brand.
It seemed that the only people who were catapulting to become INSTAFAMOUS were bikini models, smoldering shirtless men, cute puppies & pictures of trendy pineapples – images that were primed for “LIKES” and “FOLLOWERS”. The other success stories were people who were leveraging an already existing audience outside of Instagram (actors and established brands) who were cross-promoting their accounts.
As we sat there drinking our coffee every morning, we wondered how were we going to grow our TRAVEL and MOM/BABY niche accounts amongst 500 million other Instagram accounts?
So, we diligently worked on each step needed to build a solid Instagram account with real & engaged followers through months of A/B testing and documenting it all in our Guides and revealing the secrets to Instagram Success.
Our Instagram Decoded Course is a downloadable pdf document detailing all the strategies we developed to grow our personal Instagram accounts with REAL FOLLOWERS and REAL ENGAGEMENT.
With over 1,000 customers, we know the guides work for a variety of niches and both Digital Influencers and Brands. These guides work if you are just starting out on Instagram or a long time user and looking to grow your account.
We started growing our InstaRevealed business account (@insta.revealed) in May 2016. We are now growing the new brand’s business account @socialmediaposse and A/B testing some things on that account as well.
Now, we know you are skeptical. This is the feedback we get in MANY of our testimonials before reading and implementing the guides. They detail that they felt burned after taking other courses from “experts”. The have paid much higher prices for courses that provided nebulous information that is generally provided in free posts you can google online.
What’s the difference in our course from ALL the others?
Our guides will TEACH you how the Instagram platform & algorithms work.
We detail specific elements for each algorithm to help you gain visibility and GROW your account.
The Instagram Decoded Course then guides you with step-by-step instructions to create your own unique strategy for YOUR Instagram account that will be successful on the Instagram platform and meet your business goals.
We built our guides by analyzing the Instagram algorithms & business goals.
Our strategies have continued to yield success for our customers with Instagram’s continued algorithm updates starting in March 2016.
What you will learn in this guide
1: Setting up you Instagram Profile
- Starting an Instagram account begins with setting up your profile.
Setting up your profile correctly will help you reach your goal on Instagram whether that be to build your brand, sell products or become a digital influencer.
- Learn tips and tricks to attract users to follow your account
- Optimize your profile to show up in Search.
- Review security options to keep your account secure
2: 10 Steps to the Perfect Instagram Post
- Instagram may be the least cluttered interface of all the Social Media platforms, but there are many factors that go into posting a little square image to get a big response.
Find out our 10 step process:
- When to post?
- How many times a day do I post?
- What to post?
- What to put in the caption?
- Hashtag 101 and 5 more things to do before you hit the SHARE button
3: Defining your Instagram Account
- You create a digital footprint and define your personal brand every time you post on social media.
Defining your Instagram account is one of the most important things you can do to get a foothold and gain an audience on Instagram.
- Define your brand and value on Instagram
- Define your niche using Instagram / Facebook categorization
- Strategy to build your account followers using niche vs target audience
- Elements of a consistent feed.
4: Hashtag Strategy – Research & Implementation
- Hashtag research can be overwhelming and labor intensive to continually lookup options.
Let us guide you through the process with a clear action plan to find the most effective hashtags for your account.
- How Hashtags impact your photos in Instagram’s algorithm
- How to get your posts into Top Posts?
- How do find relevant hashtags to use for your niche and create a Hashtag Cheat Sheet?
- How many hashtags to use for maximum exposure and reach?
- How often do I change hashtags?
5: Instagram Follow / Unfollow Revealed
- Learn the tips and tricks used to engage the Instagram community with this step-by-step guide.
This is the secret that many large Instagram accounts have used to grow their accounts (that they don’t want you to know about).
- The exact steps needed to be successful at this method
- Timing & Tips on how maximize your opportunity.
- Know what to expect utilizing this method with FAQ’s answered.
- How to pick target accounts to leverage the new Instagram algorithm.
6: Increasing your Instagram Engagement
- Discover methods to increase your engagement on Instagram.
These strategies focus your time and activities to create an engaged community and more likes/comment on your posts.
- Optimizing your Post for Engagement
- Leveraging Existing Audiences
- Comment Pods
- Targeted Focus Strategies for the best ROI on your time
- Weekly/Daily Action Plan
7: Understanding the Instagram Algorithm
- The Instagram Algorithms are constantly changing & evolving, using a variety of factors to surface quality and relevant material to other users in the Instagram community.
We analyzed each of them and found different elements & strategies to become relevant & ranked in each of these areas.
- Search Page (aka Tags/Hashtags)
- Place (Location Pages)
- Top/People Search
- Suggested Users Recommendations
- Explore Page
00: Schedule and Checklist
- It’s a lot to take in, so we also provided an “optimal” schedule to go through the guides along with a checklist to keep you organized and on track.
- Day by Day schedule to walk you through the guides
- Daily checklist of items you should complete with each guide
The Social Media Posse VIP – Decoded
BONUS: Access to this secret Facebook Group
Join 100’s of other guide purchasers where you can ask additional questions about the guides and receive answers from the authors and 100’s of our VIPS.
We have great discussions in this group on Instagram strategy and host daily account critiques.
The Social Media Posse VIP – Bubble Nets
Meet the Authors
Liz is a mom, wife and works full time as a tech support engineer by day. She’s always busy and always on the go.
Liz grew up on social media and has always had a “problem” with her obsession over it. Instagram was her favorite because of the visual aspect of the platform and her passion for photography. Liz quickly became hooked and wanted to figure out how to become an Instagram Influencer.
Liz’s goal was to supplement income through paid sponsorships to boost her son’s college fund, to help pay for daycare (a whopping $2.3 per month in Boston!) and to save for a down payment on a house. So she took to pen, paper, camera and phone and set off on a journey to “own” Instagram. She first created a blog, blissfulinblue.com, as a landing page to serve up more information for her Instagram audience and then began building up her personal account, @littleprettyliz. While she doesn’t “own” Instagram yet, she has a leg up on it becoming an influencer in the mom/baby niche with a side of fashion.
Teri has worked in Corporate America for over 15 years, creating successful companies including creating and selling her own online marketing company. Taking a year off in 2014, Teri traveled Europe and started an Instagram account and blog. She received hundreds of requests from Gen-X American friends and colleagues for value luxury recommendations for their annual two-week vacations including: Must See Places to Go, the best Hotel & Food establishments and Travel Clothing & Accessories for ease of travel.
Her travel website, BlueSkyTraveler.com, was created to share these vacation recommendations to encourage travel for the Gen-X generation who are looking for the best luxury experience with their valued time. Teri began focusing on her Instagram account, @blueskytraveler, to support marketing and traffic to her website – BlueSkyTraveler.com and has quickly become a digital influencer in the travel niche.